Education

• University of Florida

  2015

  Master of Arts in Mass Communication:
  Web Design and Online Communication

• University of Central Florida

  2002

  Bachelor of Arts in Art: Photography

Experience

• Nicholas Travaglini
  Digital

  JAN 2016 - NOW

  Freelance Front End Developer

  Champion the delivery of inventive new digital solutions to meet clients’ technical and creative needs by consistently designing and developing products that blend art with expert technical implementation. Develop and design creative and functional website front ends using cutting-edge tools such as Joomla and WordPress.

  KEY ACHIEVEMENTS:

  • Detailed development of front end and UI/UX for new social media network with a focus on performance optimization and converting visitors to registered users.
  • Integrated with stakeholders, project managers, and a cross-functional, international team to achieve project objectives, on-time and within the client’s specifications.

• Smart Panda Labs

  JAN 2015 - NOW

  Digital Content Specialist

  Coordinate the optimization of digital campaigns through the strategic interplay of textual and visual elements. Conceive new digital content for the optimization, testing, and marketing projects for the websites, social media profiles, and email marketing campaigns for multi-million dollar clients.

  KEY ACHIEVEMENTS:

  • Dramatically enhanced the website user experience for a luxury realty brand by optimizing their website using personalized content, effectively shortening the sales cycle and driving customers to conversion.
  • Partnered with analytics team to develop optimized landing pages with data-driven content in support A/B testing efforts by tracking micro conversions on the visitor’s path toward the primary conversion goal.

• Smart Panda Labs

  AUG 2014 - DEC 2014

  UX Design Intern

  Designed creative, interactive digital elements that enhanced the end users’ graphical experience. Collaborated with cross-functional teams to deliver to unified digital media that capitalized on cutting edge software and presented a clear, cohesive product.

  KEY ACHIEVEMENTS:

  • Designed Smart Panda Labs' Digital Branding Guide with meticulous attention to details ranging from logo construction to primary and secondary palettes and iconography.
  • Optimized landing page for conversion of KPIs based on Orlando Health and UF Health Cancer Centers client preferences and best practices.

• Orlando Museum
  of Art

  FEB 2014 - MAY 2014

  Graphic Design Intern

  Promoted the Museum’s 90th Anniversary by creating impactful, innovative, and engaging graphic communications that publicized a variety of scheduled exhibitions and special events. Photographed key events in order to record notable Museum activities.

  KEY ACHIEVEMENTS:

  • Successfully collaborated in the full-scale design of branding and marketing materials for the inaugural The Florida Prize in Contemporary Art exhibit in recognition of Florida’s most progressive artists.
  • Created a lasting legacy of digital photography and imagery still being used in both print and online promotions.

• The
  Sherwin-Williams
  Company

  JUN 2002 - APR 2016

  Operations Manager

  Excelled in the operational management of a $2+ million corporate store. Oversaw the professional development and daily performance of a diverse team of personnel. Successfully implemented profitable annual sales plans.

  KEY ACHIEVEMENT:

  • 5-time award recipient of the prestigious President’s Club Award for exceeding yearly quotas.

Where I’m Based

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