Nicholas Travaglini

Education

• University of Florida

  2015

  Master of Arts in Mass Communication:
  Web Design and Online Communication

• University of Central Florida

  2002

  Bachelor of Arts in Art: Photography Specialization

Experience

• Mainframe Real Estate

  SEP 2017 - MAY 2020

  Marketing + Brand Manager

  My task was to take the nascent marketing department and develop it into a full-fledged in-house creative advertising agency. The focus was to create high-quality designs and ensure the marketing adhered to the newly minted brand guidelines.

  KEY ACHIEVEMENTS:

  • Our annual ad campaigns feature the top ten agents and vivid visuals, which is unparalleled in the industry. Ad campaigns take months to develop, and I get to work as an art director on every step of the process from the concept, photoshoots, and graphic design and then switch to a marketer for the implementation.
  • I designed the user interface for the information-heavy ABE Dashboard, which agents use throughout the selling process to store and transfer documents, order marketing and track their sales analytics. I created a visual hierarchy edited the number of menu items and designed custom branding for the ABE platform.

  + LETTER OF RECOMMENDATION

• Smart Panda Labs

  AUG 2014 - SEP 2017

  Digital Content Specialist

  I created digital content for optimization, testing, and marketing projects for websites, social media profiles, and email marketing campaigns to support multi-million dollar clients. I partnered with the analytics team to develop optimized landing pages with data-driven content in support A/B testing efforts by tracking micro-conversions on the visitor’s path toward the primary conversion goal.

  KEY ACHIEVEMENTS:

  • ◦ Dramatically enhanced the website user experience for a luxury realty brand by optimizing their website using personalized content, effectively shortening the sales cycle, and driving customers to conversion.
  • Partnered with the analytics team to develop optimized landing pages with data-driven content in support A/B testing efforts by tracking micro-conversions on the visitor’s path toward the primary conversion goal.

  UX Design Intern

  I designed creative, interactive digital elements that enhanced the end-users’ experience. I collaborated with cross-functional teams to deliver to unified digital media that capitalized on cutting edge software and presented a clear, cohesive product.

  KEY ACHIEVEMENTS:

  • Designed Smart Panda Labs' Digital Branding Guide with meticulous attention to details ranging from logo construction to primary and secondary palettes and iconography.
  • Optimized landing pages for conversion of KPIs based on Orlando Health and UF Health Cancer Centers client preferences and best practices.

• Orlando Museum
  of Art

  FEB 2014 - MAY 2014

  Graphic Design Intern

  Promoted the Museum’s 90th Anniversary by creating impactful, innovative, and engaging graphic communications that publicized a variety of scheduled exhibitions and special events. Photographed key events to record notable Museum activities.

  KEY ACHIEVEMENTS:

  • Successfully collaborated in the full-scale design of branding and marketing materials for the inaugural The Florida Prize in Contemporary Art exhibit in recognition of Florida’s most progressive artists.
  • Created a lasting legacy of digital photography and imagery still being used in both print and online promotions.

• The
  Sherwin-Williams
  Company

  JUN 2002 - APR 2016

  Operations Manager

  I oversaw the operational management of a $2+ million corporate store and the professional development and daily performance of a diverse team of personnel. Successfully implemented a profitable annual sales plan.

  KEY ACHIEVEMENT:

  • 5-time award recipient of the prestigious President’s Club Award for exceeding yearly quotas.

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