Nicholas Travaglini

Art Director   |   Digital Designer   |   Front-End Developer

I'm Nicholas Travaglini

I’m an innovative and accomplished art director, digital designer, and front-end developer with a passion for creating hard-hitting digital campaigns and impactful websites. My background in art and photography, and my extensive experience in building responsive websites, allows me to bridge the gap between creative design and intelligent programming.

I have a Master of Arts in Mass Communication from the University of Florida specializing in Web Design and Online Communication and a background in art and photography. I value involvement in projects that I can be proud of, working with a fantastic team, and advancing my design and development career. Take some time to look at my portfolio and credentials, and if you are interested in making digital magic happen – let’s get in touch.

Resume

Education

  • University of Florida

    2015

    Master of Arts in Mass Communication:
    Web Design and Online Communication

  • University of Central Florida

    2002

    Bachelor of Arts in Art: Photography Specialization

Experience

  • Mainframe Real Estate

    SEP 2017 - MAY 2020

    Marketing + Brand Manager

    My task was to take the nascent marketing department and develop it into a full-fledged in-house creative advertising agency. The focus was to create high-quality designs and ensure the marketing adhered to the newly minted brand guidelines.

    KEY ACHIEVEMENTS:

    • Our annual ad campaigns feature the top ten agents and vivid visuals, which is unparalleled in the industry. Ad campaigns take months to develop, and I get to work as an art director on every step of the process from the concept, photoshoots, and graphic design and then switch to a marketer for the implementation.
    • I designed the user interface for the information-heavy ABE Dashboard, which agents use throughout the selling process to store and transfer documents, order marketing and track their sales analytics. I created a visual hierarchy edited the number of menu items and designed custom branding for the ABE platform.
  • Smart Panda Labs

    AUG 2014 - SEP 2017

    Digital Content Specialist

    I created digital content for optimization, testing, and marketing projects for websites, social media profiles, and email marketing campaigns to support multi-million dollar clients. I partnered with the analytics team to develop optimized landing pages with data-driven content in support A/B testing efforts by tracking micro-conversions on the visitor’s path toward the primary conversion goal.

    KEY ACHIEVEMENTS:

    • ◦ Dramatically enhanced the website user experience for a luxury realty brand by optimizing their website using personalized content, effectively shortening the sales cycle, and driving customers to conversion.
    • Partnered with the analytics team to develop optimized landing pages with data-driven content in support A/B testing efforts by tracking micro-conversions on the visitor’s path toward the primary conversion goal.

    UX Design Intern

    I designed creative, interactive digital elements that enhanced the end-users’ experience. I collaborated with cross-functional teams to deliver to unified digital media that capitalized on cutting edge software and presented a clear, cohesive product.

    KEY ACHIEVEMENTS:

    • Designed Smart Panda Labs' Digital Branding Guide with meticulous attention to details ranging from logo construction to primary and secondary palettes and iconography.
    • Optimized landing pages for conversion of KPIs based on Orlando Health and UF Health Cancer Centers client preferences and best practices.
  • Orlando Museum
    of Art

    FEB 2014 - MAY 2014

    Graphic Design Intern

    Promoted the Museum’s 90th Anniversary by creating impactful, innovative, and engaging graphic communications that publicized a variety of scheduled exhibitions and special events. Photographed key events to record notable Museum activities.

    KEY ACHIEVEMENTS:

    • Successfully collaborated in the full-scale design of branding and marketing materials for the inaugural The Florida Prize in Contemporary Art exhibit in recognition of Florida’s most progressive artists.
    • Created a lasting legacy of digital photography and imagery still being used in both print and online promotions.
  • The
    Sherwin-Williams
    Company

    JUN 2002 - APR 2016

    Operations Manager

    I oversaw the operational management of a $2+ million corporate store and the professional development and daily performance of a diverse team of personnel. Successfully implemented a profitable annual sales plan.

    KEY ACHIEVEMENT:

    • 5-time award recipient of the prestigious President’s Club Award for exceeding yearly quotas.

Skills

  • CODING

    HTML5
    95
    CSS3
    90
    Javascript
    55
    Bootstrap
    85
    WordPress
    90
    npm
    80
  • SOFTWARE
    Photoshop
    20
    Illustrator
    15
    InDesign
    15
    Lightroom
    10
    Premiere Pro
    10
    Xd
    10
    Figma
    10
  • CREATIVE

    Web Design
    20
    Photography
    20
    Wireframing
    15
    Prototyping
    15
    Branding
    15
    Typography

Contact

Where I’m Based

Get in Touch

1040 N Kentucky Ave
Winter Park FL 32789
nicholas@nicholastravaglini.com

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